How Energy Brands Are Winning with Better Marketing

Stories, playbooks, and creative intelligence from across
the energy ecosystem.

Trending Campaigns / Creative Watch

SHELL / SOCIAL + OOH

Shell’s AI-powered Carbon Offset Campaign

Used generative AI to localize its carbon-neutral product messaging in over 20 countries. A/B tested emotional vs factual visuals.

ADANI GREEN / TV SPOT

Adani Green’s Clean Energy Anthem

A cinematic narrative following a young girl’s journey across India’s clean energy installations. High emotional appeal.

INSTAGRAM REELS

Ørsted’s "Green Reels" Creator Collab

Partnered with influencers to reframe offshore wind energy in trendy, aesthetic formats. Focused on virality & shareability.

B2B THOUGHT LEADERSHIP

ReNew Power’s LinkedIn Pulse Campaign

Executives posted weekly ‘Energy Futures’ updates; drove 200K impressions & whitepaper downloads.

Inside the Minds of Energy Marketers

Learn how top CMOs, content leaders, and brand strategists drive real engagement, build loyalty, and create market-defining narratives in the energy ecosystem.

Sumant Sinha

CEO of ReNew Power

Tier-2 Storytelling Strategy

Christian Bruch

CEO of Siemens Energy

Building Authority via LinkedIn

Vneet S. Jaain

CEO of Adani Green

CSR to Content Campaigns

Nitin Prasad

CEO of Shell India

Digital Brand Films

Ready to reach 20,000+ energy professionals?

What Tools Are Powering Energy’s Boldest Campaigns?

AdTech

Reach energy professionals through precise B2B targeting.

CRM

Centralizes lead tracking and automates email journeys.

Automation

Enables agile internal teams to design on-brand creatives fast.

Analytics

Tracks real-time performance of awareness campaigns.

Posts That Moved the Needle

Ready to reach 20,000+ energy professionals?

Case Studies / Branded Content Highlights

Adani’s Renewable Energy Awarenes
Drive

Overview

A campaign designed to educate urban and semi-urban youth on Adani’s green energy expansion.

Creative Strategy

Region-focused carousels + influencer videos in 4 local languages across YouTube Shorts + Instagram Reels.

3X

Click-Through Rate vs. national average

5.4K+

leads generated in 10 days

41%

Brand Recall uplift in post-campaign surveys

ReNew Power: Driving B2B LinkedIn Engagement

Overview

ReNew Power needed to increase C-suite engagement for its green hydrogen initiative.

Creative Strategy

A 6-slide LinkedIn carousel repurposed from their annual report, promoted with targeted LinkedIn ads.

2.7%

CTR (vs. 0.9% industry avg)

4.1K

impressions per $100 ad spend

Top post among energy brands for that month

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Frequently Asked Questions

What strategies are top energy brands using today?

Brands like Shell and Siemens focus on thought leadership via LinkedIn, video storytelling, and data-driven case studies. They also use ABM and interactive formats like webinars and virtual demos to engage B2B audiences.

How do utility firms use influencers?

While rare, energy companies collaborate with green tech influencers and promote sustainability messages. LinkedIn employee advocacy is a rising form of internal influencer marketing.

What works best in APAC campaigns?

Localized content, webinar series on grid or solar topics, and partnerships with energy-focused publishers help brands engage regional decision-makers effectively.

Which platforms work best for B2B energy marketing?

LinkedIn leads for lead-gen, YouTube helps with product explainers, industry sites support native ads, and email remains key for nurturing long-cycle leads.

Common marketing mistakes by energy brands?

Mistakes include using generic messaging, focusing too much on products instead of customer outcomes, underutilizing content repurposing, and not building long-term organic communities like newsletters or LinkedIn hubs.